To grow the auction concept in South Africa within the next decade to the benefit of all stakeholders.

To become a leading auctioneering company of both movable and immovable assets in an ethical business way to ensure our clients get the best value for their money, regardless the size of our company.

- we will always maintain our core values. We strive to achieve this through adhering to the auctioneering code of conduct and to provide the best service to customers by way of effective advice, punctuality, reliability, honesty and in doing so - ensuring that our customers get the best deals.

Apollo Assets’ commitment to achieve this is by being the best, honest and most reliable Auctioneering Company with core values that do not change but are the foundation of our company’s culture.